The effectiveness of marketing communications tools by ASNB Melaka: Study case at Institut Perguruan Perempuan Melayu, Melaka / Junainah Jamaluddin

• Main Author: Jamaluddin, Junainah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2008
• Subjects: Marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/19072/2/19072.pdf; https://ir.uitm.edu.my/id/eprint/19072/
• Institution: Universiti Teknologi Mara

Understanding the relative effectiveness of different media for marketing communications has always been challenging. As for Amanah Saham Nasional Berhad, seminars aggressively had been done all over Malaysia; still the impact toward the number of new investors is disappointing. Recently they have o...