Factors influencing Saudi Arabian women’s shopping behavior in online purchase activities / Areeg ALMowalad, Lennora Putit

• Main Authors: Putit, Lennora, ALMowalad, Areeg
• Format: Article
• Language: English
• Published: Faculty of Business and Management 2013
• Subjects: Computer networks. Electronic information resources. Including the Internet; Women in public services. Women in public life
• Online Access: http://ir.uitm.edu.my/id/eprint/19256/1/AJ_AREEG%20ALMOWALAD%20JOEEAIR%2013.pdf; http://ir.uitm.edu.my/id/eprint/19256/; http://www.jeeir.com
• Institution: Universiti Teknologi Mara

The paper presented a study on factors influencing shopping behavior amongst women consumers in the Kingdom of Saudi Arabia towards online purchase. This study is conducted to gain a comprehensive knowledge and understanding on the possible factors behind virtual business transaction. It involves 3...