The effectiveness of marketing communications tools used by MPSJ in order to attract the residents to join the JKP / Zalifah Zulkifly

• Main Author: Zulkifly, Zalifah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2004
• Subjects: Market segmentation. Target marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/19546/2/19546.pdf; https://ir.uitm.edu.my/id/eprint/19546/
• Institution: Universiti Teknologi Mara

Among the objective of the residents' committee or better known as Jawatankuasa Penduduk (JKP) is to coordinate the residents' committee activities and programmes, to implement and coordinate MPSJ Local Agenda 21, to manage the disbursement of funding to the residents' committee and t...