Brand identity on local Malay herbal toiletries packaging design as a potential tourism product / Siti Sarah Adam Wan...[et.al]

• Main Authors: Adam Wan, Siti Sarah, Mohd Razali, Noraziah, Shamsudin, Wan Nur Khalisah, Ali, Ariff
• Format: Conference or Workshop Item
• Language: English
• Published: 2016
• Subjects: Branding (Marketing); Brand name products; Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/20013/1/PRO_SITI%20SARAH%20ADAM%20WAN%20M%2016.pdf; http://ir.uitm.edu.my/id/eprint/20013/
• Institution: Universiti Teknologi Mara

Herbal products are gaining popularity in the worldwide market due to the believing of their medication value to users. Even in Malaysia, herbal industry is increasing and the products are highly in demand. The Malaysian government is now focusing on the herbal industry as new economic resources sin...