Impact of branding on consumer buying behavior towards Samsung Smart Phone / Mohd Sharizami Mohd Rohari

• Main Author: Mohd Rohari, Mohd Sharizami
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2018
• Subjects: Marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/21550/1/PPb_MOHD%20SHARIZAMI%20MOHD%20ROHARI%20M%20BM%2018%20_5.pdf; http://ir.uitm.edu.my/id/eprint/21550/
• Institution: Universiti Teknologi Mara

Branding is an image for a business where they were used by the consumer as perception towards the brand. The purpose of this study is to investigate the impact of branding on consumer buying behavior towards Samsung smart phone. Advertisement, brand image, brand association and brand loyalty are th...