Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni

• Main Author: Asmuni, Mohd Sharul Shafik
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2018
• Subjects: Environmental aspects. Green marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/21551/1/PPb_MOHD%20SHARUL%20SHAFIK%20ASMUNI%20M%20BM%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/21551/
• Institution: Universiti Teknologi Mara

This Research study is aimed to identify the factors of customer purchase intention in Genting Highland Premium Outlet, Pahang. The elements that will be examined were environment, tenant variety and promotion. Convenient sampling technique was used and adapted. Questionnaires were been adapted from various research journals that related to the topic and been distributed to 150 respondents around Kuala Lumpur area. Total 150 questionnaires were collected and were found usable. Data then been analyzed by using SPSS. Hence data been analyzed using several statistical analysis including demographic profile, reliability analysis, correlation test and multiple regression test. Furthermore, the result shows and confirmed that all of the variables are positively related towards customer purchase intention in Genting Highland Premium Outlet. As conclusion, the findings of this research study can be beneficial especially to the management of Genting and product brand.