Relationship marketing and its effects towards customers' satisfaction: a case study on Cari Sparepart Sdn. Bhd. / Khairol Azli Othman

• Main Author: Othman, Khairol Azli
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2003
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/22339/1/PPb_KHAIROL%20AZLI%20OTHMAN%20M%20BM%2003_5.pdf; http://ir.uitm.edu.my/id/eprint/22339/
• Institution: Universiti Teknologi Mara

Relationship marketing is an importance strategy to implement by the company in order to success in the market. Through relationship marketing, every company will create the total customers satisfaction in competing with their competitors, The relationship strategic becomes a heart of the company...