Ethnicity, social influence, eco-label and purchase intention of consumers of green home electronic products / Nor Hashima Hashim, Wan Kalthom Yahya and Siti Aisyah Asrul

• Main Authors: Hashim, Nor Hashima, Yahya, Wan Kalthom, Asrul, Siti Aisyah
• Format: Article
• Language: English
• Published: Penerbit UiTM (UiTM Press) 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/23559/1/AJ_NOR%20HASHIMA%20HASHIM%20SMRJ%2018.pdf; http://ir.uitm.edu.my/id/eprint/23559/; https://smrj.uitm.edu.my/
• Institution: Universiti Teknologi Mara

Today green consumers are creating a new economy around the globe. Indeed, the ‘green consumer’ idea was the focus of academicians and manufacturers at the end of 1980s and in the early 1990s. Likewise, rising knowledge on the various environmental problems has led a change in the way consumers go a...