Analysis on the impacts of marketing mix towards Malaysian consumer’s satisfaction in purchasing organic pineapples case study at Merlimau Utara, Melaka / Masedayu Othman

• Main Author: Othman, Masedayu
• Format: Student Project
• Language: English
• Published: Faculty of Plantation and Agrotechnology 2019
• Subjects: Marketing; Consumer satisfaction; S Agriculture (General); Pineapple
• Online Access: http://ir.uitm.edu.my/id/eprint/23923/1/23923.pdf; http://ir.uitm.edu.my/id/eprint/23923/
• Institution: Universiti Teknologi Mara

Pineapple (Ananas comosus) is tropical fruit that known as a member of Bromeliaceae. Organic pineapple is consumed and planted in Malaysia by using environmental friendly method without use chemical pesticides and fertilizers. However, the market of organic pineapple still not get fully attention in...