The implementation of promotional mix in reaching Mesiniaga Berhad’s target market / Aiman Zarif Analiz

• Main Author: Analiz, Aiman Zarif
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2010
• Subjects: Marketing; Direct marketing. Multilevel marketing; Market segmentation. Target marketing; Promotions
• Online Access: http://ir.uitm.edu.my/id/eprint/24625/1/PPb_AIMAN%20ZARIF%20ANALIZ%20M%20BM%2010_5.pdf; http://ir.uitm.edu.my/id/eprint/24625/
• Institution: Universiti Teknologi Mara

Promotions are a vital stage of marketing in conducting a business. It is one of the 4Ps elements. The promotional mix is the elements in promotions which are advertising, direct marketing, sales promotions, public relations and personal selling. Every element has different impacts than the other el...