International negotiation: a case study implement by Syarikat Air Melaka Berhad / Mardiana Mahadi

• Main Author: Mahadi, Mardiana
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2011
• Subjects: Strategic alliances. Business networks; International trade
• Online Access: http://ir.uitm.edu.my/id/eprint/25170/1/PPb_MARDIANA%20MAHADI%20BM%20M%2011_5.pdf; http://ir.uitm.edu.my/id/eprint/25170/
• Institution: Universiti Teknologi Mara

International negotiation is the link between international planning and implementation. The ability to negotiate successfully may very well depend on the efforts being put into preparatory activities, leading to the purpose of this research, to gain a better understanding of pre-negotiation in an i...