Factors of customer behaviours towards internet banking among Johor Corporation employees / Nur Nadiah Atan and Siti Talha Saimi

• Main Authors: Atan, Nur Nadiah, Saimi, Siti Talha
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2013
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Banking; Computer networks. Electronic information resources . Including the Internet
• Online Access: http://ir.uitm.edu.my/id/eprint/26133/1/PPb_NUR%20NADIAH%20ATAN%20BM%20M%2013_5.pdf; http://ir.uitm.edu.my/id/eprint/26133/
• Institution: Universiti Teknologi Mara

Purpose – The purpose of the study is to investigate the factors of customer behavior towards internet banking among Johor Corporation Employees and to ascertain the most factors that influence customer behavior towards internet banking. Design/methodology/approach – In order to get the data, in th...