Determining factor Influencing customer retention of insurance products and services: A case of sixma group / Mohd Nazib Che Din, Mohamad Azmil Jamsari and Muhammad Luqman Sulaiman Azari

• Main Authors: Che Din, Mohd Nazib, Jamsari, Mohamad Azmil, Sulaiman Azari, Muhammad Luqman
• Format: Student Project
• Language: English
• Published: Arshad Ayub Graduate Business School, Universiti Teknologi MARA 2018
• Subjects: Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/26171/1/PPm_MOHD%20NAZIB%20CHE%20DIN%20AAGS%2018_5.pdf; https://ir.uitm.edu.my/id/eprint/26171/
• Institution: Universiti Teknologi Mara

This study sets out to understand the variables influencing customer retention for a company that is involved in the insurance and Takaful services specifically, Sixma Group Sdn Bhd. The objectives of this study are to carry out the situational analysis for Sixma Group, to identify the factors th...