The roles of attitude, subjective norms and perceived behavioural control towards family takaful insurance purchase intention: a case study at Jalan Tuanku Abdul Rahman, Kuala Lumpur/ Puteri Aliah Farhana Anuar and Juliana Jamal

The aim of this research was to analyze which factors that affect purchase intention of consumer toward Family Takaful insurance. In this study, it analyze which factors that can affect purchase intention of consumer toward Family Takaful insurance based on the roles of attitude, subjective norms an...

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Bibliographic Details
Main Authors: Anuar, Puteri Aliah Farhana, Jamal, Juliana
Format: Student Project
Language:English
Published: Faculty of Business and Management 2016
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/27039/1/27039.pdf
http://ir.uitm.edu.my/id/eprint/27039/
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Institution: Universiti Teknologi Mara
Language: English