The roles of attitude, subjective norms and perceived behavioural control towards family takaful insurance purchase intention: a case study at Jalan Tuanku Abdul Rahman, Kuala Lumpur/ Puteri Aliah Farhana Anuar and Juliana Jamal

• Main Authors: Anuar, Puteri Aliah Farhana, Jamal, Juliana
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2016
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives; Insurance
• Online Access: http://ir.uitm.edu.my/id/eprint/27039/1/27039.pdf; http://ir.uitm.edu.my/id/eprint/27039/
• Institution: Universiti Teknologi Mara

The aim of this research was to analyze which factors that affect purchase intention of consumer toward Family Takaful insurance. In this study, it analyze which factors that can affect purchase intention of consumer toward Family Takaful insurance based on the roles of attitude, subjective norms an...