Influence of perceived quality and self-esteem on women’s purchase intention: Luxury makeup brands / Shahira Shahina Mobil … [et al.]

• Main Authors: Mobil, Shahira Shahina, Kasuma, Jati, Adenan, Mohd Amirul, Mejri, Norazimah, Rajan, Rohanna
• Format: Article
• Language: English
• Published: Universiti Teknologi Mara, Selangor: Puncak Alam Campus: Faculty of Business and Management 2019
• Subjects: Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/28922/1/28922.pdf; http://ir.uitm.edu.my/id/eprint/28922/
• Institution: Universiti Teknologi Mara

Luxury brands have often been associated with the core competences of creativity, exclusivity, craftsmanship, precision, high quality, innovation and premium pricing. These product attributes give consumers the satisfaction of not only owning expensive items but the extra-added psychological benefit...