A comparison study on the elements of storytelling between Malaysia and Thailand TV advertisements / Amir Lukman Abd Rahman, Ainal Maziah Salleh and Aini Andria Shirin binti Anuarudin
The application of emotions and dreams portrayed in TV advertisements is appealing to individuals who seek experiences and this has proven to be one of the positive consequences of storytelling in TV advertisements. Television advertising has been influenced by the application of storytelling. This...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA Cawangan Pulau Pinang
2020
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/29173/1/29173.pdf http://ir.uitm.edu.my/id/eprint/29173/ https://ejssh.uitm.edu.my/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |