A comparison study on the elements of storytelling between Malaysia and Thailand TV advertisements / Amir Lukman Abd Rahman, Ainal Maziah Salleh and Aini Andria Shirin binti Anuarudin

• Main Authors: Abd Rahman, Amir Lukman, Salleh, Ainal Maziah, Anuarudin, Aini Andria Shirin
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA Cawangan Pulau Pinang 2020
• Subjects: Research; Audiovisual aids
• Online Access: http://ir.uitm.edu.my/id/eprint/29173/1/29173.pdf; http://ir.uitm.edu.my/id/eprint/29173/; https://ejssh.uitm.edu.my/
• Institution: Universiti Teknologi Mara

The application of emotions and dreams portrayed in TV advertisements is appealing to individuals who seek experiences and this has proven to be one of the positive consequences of storytelling in TV advertisements. Television advertising has been influenced by the application of storytelling. This...