Factors contributing the effectiveness in public relation practices / Faten Aisyah Ahmad Ramli and Muhammad Faizal Samat

• Main Authors: Ahmad Ramli, Faten Aisyah, Samat, Muhammad Faizal
• Format: Article
• Language: English
• Published: Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam, Malaysia 2018
• Subjects: Business communication. Including business report writing, business correspondence
• Online Access: https://ir.uitm.edu.my/id/eprint/29376/1/29376.pdf; https://ir.uitm.edu.my/id/eprint/29376/; https://abrij.uitm.edu.my
• Institution: Universiti Teknologi Mara

To achieve a big success, an organization must emphasis on effectiveness in its practices especially in significant areas such as public relations. To maintain the relationship between an organization and its public, many factors must be recognized. This study explores what factors will contribute i...