Sport sponsorships: conceptualising employee attitudes, organizational identification and inter-organisational citizenship / Norfazlina Ghazali

Sport sponsorships: conceptualising employee attitudes, organizational identification and inter-organisational citizenship / Norfazlina Ghazali

The objective of this research is to explore the nature and prevalence of inter-organisational citizenship behaviours within a sponsorship-rights holder relationship. This research will conceptualise sponsorship as an inter-organisational relationship and investigate how this inter-organisational re...

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Bibliographic Details
Main Author: Ghazali, Norfazlina
Format: Article
Language:English
Published: Universiti Teknologi MARA Cawangan Selangor 2017
Subjects:
Management. Industrial Management
Public relations. Industrial publicity
Corporate sponsorship
Online Access:https://ir.uitm.edu.my/id/eprint/29426/1/AJ_NORFAZLINA%20GHAZALI%20ABRIJ%20B%2017.pdf
https://ir.uitm.edu.my/id/eprint/29426/
https://myjms.mohe.gov.my/index.php/ABRIJ/
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Institution: Universiti Teknologi Mara
Language: English

Internet

https://ir.uitm.edu.my/id/eprint/29426/1/AJ_NORFAZLINA%20GHAZALI%20ABRIJ%20B%2017.pdf
https://ir.uitm.edu.my/id/eprint/29426/
https://myjms.mohe.gov.my/index.php/ABRIJ/

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