Brand identity on local malay herbal toiletries’ packaging designs as potential tourism products / Siti Sarah Adam Wan and Noraziah Mohd Razali

• Main Authors: Adam Wan, Siti Sarah, Mohd Razali, Noraziah
• Format: Article
• Language: English
• Published: Faculty of Art and Design 2019
• Subjects: Packaging; Commercial art. Advertising art
• Online Access: http://ir.uitm.edu.my/id/eprint/29551/1/29551.pdf; http://ir.uitm.edu.my/id/eprint/29551/; https://melaka.uitm.edu.my/ijad/
• Institution: Universiti Teknologi Mara

Herbal products are gaining popularity in the worldwide market due to their perceived medicinal values to users. Even in Malaysia, the herbal industry is increasing and the products are in high demand. The Malaysian government is now focusing on the herbal industry as new economic resources as imple...