Women’s business survival: challenges and strategies for single mother entrepreneurs / Salmah Topimin, Noor Fzlinda Fabeil and Ahmad Shakani Abdullah

• Main Authors: Topimin, Salmah, Fabeil, Noor Fzlinda, Abdullah, Ahmad Shakani
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Cawangan Melaka 2019
• Subjects: Planning. Business planning. Strategic planning; Women. Feminism
• Online Access: http://ir.uitm.edu.my/id/eprint/29907/1/29907.pdf; http://ir.uitm.edu.my/id/eprint/29907/; http://publication.melaka.uitm.edu.my/index.php/ajobss/issue/archive
• Institution: Universiti Teknologi Mara

The entrepreneurial experience of single mother entrepreneurs remains largely unexplored. This paper addresses this issue by investigating the strategies used by single mother entrepreneurs in ensuring the survival of their businesses. The data for this study was collected based on a qualitative app...