Environmental concern and government regulations roles in influencing ecologically conscious consumer behaviour / Wan Kalthom Yahya

• Main Author: Yahya, Wan Kalthom
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Cawangan Melaka 2019
• Subjects: Environmental policy; Enviromental management; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/30015/1/30015.pdf; http://ir.uitm.edu.my/id/eprint/30015/; http://publication.melaka.uitm.edu.my/index.php/ajobss/article/view/22
• Institution: Universiti Teknologi Mara

Environmental concerns have increased dramatically in recent decades. Individuals have become more concerned with their purchasing behaviour and the impact on the environment. As a result, marketers tend to be more committed in responding to the needs and desires of these individuals in a more respo...