“The Fairest of Them All”: analysis of skin whitening advertisements in Malaysian English women’s magazines / Mokhtar Muhammad and Irfarina Ahmad Nazli.
Women have desired to attain fair skin for countless of decades, a beauty standard culturalised by the mass media. There has been a deep traditional belief that fair skin is associated with higher social status and wealth, creating a preference for fair skinned women, regardless of gender. To unders...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA, Shah Alam: Faculty of Communication and Media Studies (FCMS)
2018
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| Online Access: | http://ir.uitm.edu.my/id/eprint/30199/1/30199.pdf http://ir.uitm.edu.my/id/eprint/30199/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |