Factors affecting online purchasing behaviour among Muslim Consumers in Selangor / Nur Aida Hasim

• Main Author: Hasim, Nur Aida
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2019
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/31586/1/PPb_NUR%20AIDA%20HASIM%20BM%20J%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/31586/
• Institution: Universiti Teknologi Mara

This paper is conduct to look at the factors affecting online purchasing behaviour amongst Muslim consumers. The population of this examine is Malaysian and sample of study (respondent) is among Muslim consumers in Selangor. Sampling approach is convenience sampling and the usage of questionnaire to...