Social influence and eco-label factors towards purchase intention of home products: A PLS approach / Nor Hashima Hashim ... [et al.]
Consumers today are more aware of environmental issues. This rise in ecologically conscious consumer behavior sometimes known as green consumers has seen an incease in many studies on the nature of green consumers in different markets. This study examines the attitude-behavior relationship that inte...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA Selangor
2018
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/32271/1/AJ_NOR%20HASHIMA%20HASHIM%20JEEIR%20B%2018.pdf http://ir.uitm.edu.my/id/eprint/32271/ http://www.jeeir.com/v2/index.php/40-current/2018/vol-6-no-3-2018/267-social-influence-and-eco-label-factors-towards-purchase-intention-of-home-products-a-pls-approach |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |