Determinants of guest experience and its influence on resort guest loyalty / Nor Diyana Mohammed Shobri

• Main Author: Mohammed Shobri, Nor Diyana
• Format: Thesis
• Language: English
• Published: 2020
• Subjects: Marketing; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/32555/1/32555.pdf; https://ir.uitm.edu.my/id/eprint/32555/
• Institution: Universiti Teknologi Mara

The premise of this study is that in a consumer purchase decision process, there must be some phenomena that trigger the consumer‟s mind about their future consumption experience. In other words, consumers tend to develop perception and expectation towards their consumption experience. However, the...