Does halal logo influence Muslim purchase decision? A comparative study between extrinsic and intrinsic religious people / Waida Irani Mohd Fauzi...[et al.]

• Main Authors: Mohd Fauzi, Waida Irani, Khamarudin, Munirah, Mohd Mokhtar, Sany Sanuri, Yusr, Maha
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Kedah 2019
• Subjects: Industrial productivity; Branding (Marketing); Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/33140/1/AJ_WAIDA%20IRANI%20MOHD%20FAUZI%20VOA%20K%2019.pdf; http://ir.uitm.edu.my/id/eprint/33140/; https://voa.uitm.edu.my/
• Institution: Universiti Teknologi Mara

Recently , halal issues have been brought to the attention of Malay Muslim consumers. Some of them trust halal logo and some of them do not. Consumer action in purchasing a product is depends on their school of thought and the role of religiosity. Extrinsic religious people mostly trust halal logo i...