The effect of usefulness, ease of use, and trust on purchase intention of online buying / Siti Zaharah Mohamadti

• Main Author: Mohamadti, Siti Zaharah
• Format: Student Project
• Language: English
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Electronic commerce
• Online Access: http://ir.uitm.edu.my/id/eprint/35818/1/35818.pdf; http://ir.uitm.edu.my/id/eprint/35818/
• Institution: Universiti Teknologi Mara

The purpose of this study was to explore the effects of usefulness, ease of use, and trust on that supported by the Technology Acceptance Model (TAM) purchase intention of online buying. The subjects of this study were selected from the residents of Alor Setar, Kedah. Questionnaire was the major too...