Case Study : Rizq Kaseh Resources / Nur Liana Mohd Rashid

• Main Author: Mohd Rashid, Nur Liana
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Small business. Medium-sized business; Agricultural industries; Food industry and trade. Halal food industry. Certification; Nutrition. Foods and food supply
• Online Access: http://ir.uitm.edu.my/id/eprint/38220/1/38220.pdf; http://ir.uitm.edu.my/id/eprint/38220/
• Institution: Universiti Teknologi Mara

The case study is one of the theories that can be applied about the company technology to the realistic situation. The report would have the ability to perform a research on the selected organization for the purpose of performing the case study. The company carrying out the analysis is Rizq Kaseh Resources currently located in Karangan, Kedah. The general information had been collected in the first place. The information is gathered through the primary sources by face to face interview method and secondary sources by additional information from the internet. Moreover, the objective of the study is to work on the background, organizational structure, products that Rizq Kaseh Resources provides and produces. The technology that we used for Rizq Kaseh Resources is stingless bee honey suction pump. The demand of stingless bee honey is high locally and internationally due to the limited production in Malaysia. According to Agriculture and Agro-based Industry Minister Datuk Seri Ahmad Shabery Cheek, the honey from stingless bee (kelulut) can be the national super food as it is rich in anti-oxidants and also good for health and stamina. Thus, the company are using physical marketing such as peddler to the community to promote the product. Besides that, the company also using social media such as Facebook as initiative to market the product of stingless bee honey. The solution of building the innovated trap-nest for stingless bee are quite interesting to overcome the natural process of stingless bee during the swarm process where workers from the mother nest choose a new cavity and start to prepare it by cleaning and bringing nest material from the mother nest