Case Study : Laksa Laksam Berkuah Beris Pintu Gerbang / Syafiqah Quraatulaini Ibrahim

• Main Author: Ibrahim, Syafiqah Quraatulaini
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Small business. Medium-sized business; Planning. Business planning. Strategic planning; Family-owned business enterprises; Nutrition. Foods and food supply
• Online Access: http://ir.uitm.edu.my/id/eprint/38247/1/38247.pdf; http://ir.uitm.edu.my/id/eprint/38247/
• Institution: Universiti Teknologi Mara

the objective of the study is to work on the background, organizational structure, products and services that Laksa Laksam Berkuah Beris Pintu Gerbang provides and produces. The technology that used for Laksa Laksam Berkuah Beris Pintu Gerbang is steamer machine. Usually, steamer machine is needed by the company to ease the process of steam the laksam’s noodle. The demand of laksam is high among East Cost people. Besides that, the company also using social media such as Facebook as initiative to market the product of laksa and laksam. Most of the production in this company is depends on human source. They have only one machine which is steamer machine for steam the laksam’s noodle. Lastly, the study focus on financial management of the company as well as how the company manage to gain the achievement from the financial management. Every business must design a strategy for achieving the company vision. Strategy is an action plan to achieve the goals and vision