Fundamentals of entrepreneurship (ENT300) : case study on Borneo Donuts / Noel Rumpang Sari …[et al.]

• Main Authors: Sari, Noel Rumpang, Umbol, Weston Hanley, Matau, Balan, Darham, Mohamad Hamizan, Nyanong, Sylvia
• Format: Entrepreneurship Project
• Language: English
• Published: 2012
• Subjects: Value. Utility. Value added; Profit; Entrepreneurship. Risk and uncertainty; Entrepreneurship. Property; Branding (Marketing); Customer services. Customer relations; Marketing; Food service
• Online Access: http://ir.uitm.edu.my/id/eprint/39204/1/39204.pdf; http://ir.uitm.edu.my/id/eprint/39204/
• Institution: Universiti Teknologi Mara

Borneo Donuts is a partnership company consisting of five members. The five members are the General Manager, Administration Manager, Operational Manager, Marketing Manager, and Financial Manager. It is a business of providing services providing services and food products, mainly donuts, to the customers Borneo Donuts store is located at Lot, Jalan Song Kuching, Sarawak. The initial capital for this company is around. The premise is well equipped with facilities and so does its office. Green Heights Commercial Centre is a good location with high income group and with variety of customers. The aim of Borneo Donuts is to make a breakthrough in food providing businesses especially in donuts. There are few competitors in the chosen location and that increases our confidence to compete with them. We are very sure that we can capture a substantial portion of market.