A study on the level of acceptance of automated teller machine card-holders of Bank Bumiputra Malaysia Berhad in Kuala Lumpur and Petaling Jaya towards the on-premise service of ATM, BBMB / Ahmad Termizi Abdul Latif ... [et al.]

• Main Authors: Abdul Latif, Ahmad Termizi, Saad, Jamaluddin, Othman, Md. Zin, Haniff, Mohd Shariff, Ahmad, Zakaria
• Format: Student Project
• Language: English
• Published: 1985
• Subjects: Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/41490/1/41490.pdf; http://ir.uitm.edu.my/id/eprint/41490/
• Institution: Universiti Teknologi Mara

When automated tellers first entered the market -place in the nrid-1970s bankers could not rely on previous experience to serve as a reference point. They had a wonderful machine that could perform a variety of routine banking tasks, but they were not sure how best to take advantage of it. The banking economics of the time still dictated that the "bricks and mortar" approach was the best way to attract customers. That ist build a lot of branch offices and staff them with a range of personnel. Bank Bumiputra Malaysia Berhad had envisioned automated tellers as nothing more than a secondary service and had never sell the machines as a priority item. This research will highlight the acceptance of its own customers towards the services rendered by the machine as an alternative to traditional branch banking.