A study on the level of acceptance of automated teller machine card-holders of Bank Bumiputra Malaysia Berhad in Kuala Lumpur and Petaling Jaya towards the on-premise service of ATM, BBMB / Ahmad Termizi Abdul Latif ... [et al.]

• Main Authors: Abdul Latif, Ahmad Termizi, Saad, Jamaluddin, Othman, Md. Zin, Haniff, Mohd Shariff, Ahmad, Zakaria
• Format: Student Project
• Language: English
• Published: 1985
• Subjects: Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/41490/1/41490.pdf; http://ir.uitm.edu.my/id/eprint/41490/
• Institution: Universiti Teknologi Mara

When automated tellers first entered the market -place in the nrid-1970s bankers could not rely on previous experience to serve as a reference point. They had a wonderful machine that could perform a variety of routine banking tasks, but they were not sure how best to take advantage of it. The banki...