Factors that contribute to life insurance as investment opportunities demands: A case study in Kuala Lumpur / Nur Fadilah Hassan

• Main Author: Hassan, Nur Fadilah
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Insurance; Insurance business. Insurance management; Life insurance; Life insurance business. Management
• Online Access: http://ir.uitm.edu.my/id/eprint/41632/1/41632.pdf; http://ir.uitm.edu.my/id/eprint/41632/
• Institution: Universiti Teknologi Mara

This study is aim mainly to focus on the demand for life insurance as investment opportunities among public in the area of Kuala Lumpur. The purpose of this study is to investigate whether the social security, saving planning and financial returns is the factor to the respondents to buy and use lif...