Assessing factors associated to social media adoption among salespeople of environmental services company in Malaysia / Siti Zaleha Sahak , Nazdrah Hashim and Razmuna Mohd Zaki

Assessing factors associated to social media adoption among salespeople of environmental services company in Malaysia / Siti Zaleha Sahak , Nazdrah Hashim and Razmuna Mohd Zaki

There is an increasing trend of online purchasing among business-to-business organizations. This study focuses on one of the companies which operated in an environmental services industry in Malaysia. The study aims to assess any significant correlation between the salespeople' age, social medi...

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Bibliographic Details
Main Authors: Sahak, Siti Zaleha, Hashim, Nazdrah, Mohd Zaki, Razmuna
Format: Article
Language:English
Published: Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED) 2019
Subjects:
Telemarketing. Internet marketing
Business communication. Including business report writing, business correspondence
Online Access:http://ir.uitm.edu.my/id/eprint/43851/1/43851.pdf
http://ir.uitm.edu.my/id/eprint/43851/
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Institution: Universiti Teknologi Mara
Language: English

Internet

http://ir.uitm.edu.my/id/eprint/43851/1/43851.pdf
http://ir.uitm.edu.my/id/eprint/43851/

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