Case Study : Ayam Warisan Venture / Fatin Adilla Che Abdul Rahman

• Main Author: Che Abdul Rahman, Fatin Adilla
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Nutrition. Foods and food supply; Quality control; Food service
• Online Access: http://ir.uitm.edu.my/id/eprint/46346/1/46346.pdf; http://ir.uitm.edu.my/id/eprint/46346/
• Institution: Universiti Teknologi Mara

This assignment is focus on a case study of the company, Ayam Warisan that located at Guar Chempedak in Kedah. For this purpose, I have interview session with the owner about the company information an do SWOT analysis. Learning the current condition of strength weaknesses, opportunities and threats can help a development in the business strategies. This strategy to enhance the technology and marketing of the business is very critical thing because we must brave in order to try a new methodology. Besides, the problems finding from the company is by the SWOT analysis and how the owner come out with the solution to handle the problems.