Case Study : D’Rania Beauty Spa & Saloon / Nur Syamimi Mokhtar

• Main Author: Mokhtar, Nur Syamimi
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Business education; Vocational guidance. Career development. Physical education teachers; Success in business. Performance
• Online Access: http://ir.uitm.edu.my/id/eprint/46441/1/46441.pdf; http://ir.uitm.edu.my/id/eprint/46441/
• Institution: Universiti Teknologi Mara

In this paper, I conduct a case study on D’Rania Beauty Spa & Saloon, a small and medium company (SMEs) or company that requires technology solution. This case study aims to expose the students about the real entrepreneurship with technological solution. Such that to learn about the theories that can be applied to practical situation. In conducting this case study, I have to do some interview sessions with the founder, Madam Juliana Mazlan to collect the general information of the company. This case study are include the background, organizational structure, products and services that D’Rania Beauty Spa & Saloon provides. Next is about the technology used by the beauty Spa, which is basically a normal technology used by other Spa and Saloon, as well as business, marketing and its operational strategy used by the company to promote their services. Lastly, it is about the company’s financial achievements regarding how they manage their financial as well as achievements gain from the financial management. In this case study, SWOT analysis is used to analyze the strength, weaknesses, opportunities and threats of this company in real business world. Thus, from the needs and demands from the existing consumers of this company, be analysed and find a solution to overcome and to fulfil their needs in Consumer Trend Canvas (CTC) analysis.