Case Study : Musa Jaya Enterprise (Kedai Basikal Puncak Alam) / Nur Zulharni Aisha Zulkifli

• Main Author: Zulkifli, Nur Zulharni Aisha
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Business education; Business. Business enterprises. General works, treatises, and textbooks; Business communication. Including business report writing, business correspondence
• Online Access: http://ir.uitm.edu.my/id/eprint/46449/1/46449.pdf; http://ir.uitm.edu.my/id/eprint/46449/
• Institution: Universiti Teknologi Mara

This case study project is one of the required assignment for Technology Entrepreneurship (ENT600) Course aiming for students to learn on how to be an entrepreneur that apply the technology in the business and how the one’s business is managed especially for local SME company. Thus, the chosen company for this case study is Musa Jaya Enterprise. Musa Jaya Enterprise is an established company of bicycle store. Their target market are around Selangor. Therefore, the company detailed information and products is described based on the interview with Cik Zulniza Adzwa, clerk of Musa Jaya Enterprise. Lastly, this case study will discuss the strength, weakness, opportunity and thread of the company by using SWOT analysis. Thus, from the needs and demands from the existing consumers, we analysed and find a solution to overcome and to fulfil their needs in Consumer Trend Canvas (CTC) analysis.