Fundamentals Of Entrepreneurship (ENT300) : Ice Kacang Business / Farah Nadia Jaidil ... [et al.]

• Main Authors: Jaidil, Farah Nadia, Abdullah Sapian, Nur Farhana Syahirah, Azman, Adi Shahiran
• Format: Entrepreneurship Project
• Language: English
• Published: 2017
• Subjects: Entrepreneurship. Risk and uncertainty; Marketing; Banking
• Online Access: http://ir.uitm.edu.my/id/eprint/46467/1/46467.pdf; http://ir.uitm.edu.my/id/eprint/46467/
• Institution: Universiti Teknologi Mara

S’ Chang is a new small business shop ofIce Kacang that operate in Kota Samarahan, Sarawak. The name ofthis shop is came out from imagination by the partnership members. It shows that how we positioning our product in our customer’s mind until they can remember our company’s name, simple and easily to pronounce. As for the business, we are providing a special, delicious, healthier toppings for the customer to choose. As we go through the changes of environment, people nowadays are not into a simple food. So, our survey we conclude that we are going to provide simple, special toppings that we create by ourselfthat can suit with the Malaysian flavour and overseas.