The mediating role of socio-economy on the relationship between customer lifestyles and the awareness of MobiCash banking services of Wahda Bank in Libya / Iman Elsalhen Bouthahaba and Mariam. M. Hassan Khaled

• Main Authors: Bouthahaba, Iman Elsalhen, M. Hassan Khaled, Mariam.
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA 2021
• Subjects: Customer services. Customer relations; Banking
• Online Access: http://ir.uitm.edu.my/id/eprint/47446/1/47446.pdf; http://ir.uitm.edu.my/id/eprint/47446/; https://doi.org/10.24191/jeeir.v9i1.11210
• Institution: Universiti Teknologi Mara

The 2013-2014 liquidity crisis in Libya has resulted in many Libyans' difficulties accessing their banking accounts and managing their financial standing. In place of this, many commercial banks have developed new mobile payment techniques, particularly the 'MobiCash' Service offered...