Factors influencing group brainstorming performance in industrial design practices / Amer Shakir Zainol

• Main Author: Zainol, Amer Shakir
• Format: Thesis
• Language: English
• Published: 2010
• Subjects: Industrialization; Work groups. Team work in industry. Quality circles; Study and teaching
• Online Access: https://ir.uitm.edu.my/id/eprint/5108/1/TP_AMER%20SHAKIR%20ZAINOL%20AD%2010_5%201.pdf; https://ir.uitm.edu.my/id/eprint/5108/
• Institution: Universiti Teknologi Mara

Generally, brainstorming is the most popular technique employed by organizations and institutions to generate creative ideas. Without exception, in industrial design practices, particularly in Malaysia, group brainstorming is also a tool that is much preferred by designers to elicit creative ideas....