Exploiting tagline slogans as authentic materials in English for Occupational Purposes (EOP) classroom / Nor Hairunnisa Mohammad Nor ... [et al.]

• Main Authors: Mohammad Nor, Nor Hairunnisa, Che Hassan, Nor Syamimi Iliani, Wan Mahzan, Mohd Syazwan
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Kedah 2021
• Subjects: Learning. Learning strategies; English language
• Online Access: https://ir.uitm.edu.my/id/eprint/51085/1/51085.pdf; https://ir.uitm.edu.my/id/eprint/51085/; https://cplt.uitm.edu.my/v1/index.php/journal-volume/volume-9-2021/vol-9-no-2-nov-2021
• Institution: Universiti Teknologi Mara

Tagline slogans are aggressively used in the marketing field to promote specific products or services to consumers. However, they are least used as authentic materials in the teaching and learning of English as a Second Language (ESL) class. The too-brief structure embodying tagline slogans makes th...