Small scale sport events in Covid 19 pandemic era: a sustainable business perspective / Mageswari Ranjanthran, Arivalagan Ponniyah and Susela Devi K Suppiah

• Main Authors: Ranjanthran, Mageswari, Ponniyah, Arivalagan, K Suppiah, Susela Devi
• Format: Book Section
• Language: English
• Published: Center for Islamic Philanthropy and Social Finance (CIPSF) 2021
• Subjects: Travel. Voyages and travels (General); Sports; Business
• Online Access: https://ir.uitm.edu.my/id/eprint/51109/1/51109.pdf; https://ir.uitm.edu.my/id/eprint/51109/; https://www.acbess2021.com/
• Institution: Universiti Teknologi Mara

As the number of sports-related tourists grows worldwide, events-based tourism has been developing as one of the fast-growing tourism attractions. The elements that have attracted sports tourists to participate in events have a connection to tourism attraction value. On the other hand, the organizer...