Fazz Industries / Nur Hidayah Razali ... [et al.]

• Main Authors: Razali, Nur Hidayah, Norhadi, Norhasmanina, Wan Bakree, Wan Nur Fatini, Mohd Kusaimi, Nurul Farhanah, Mohd Rashdan, Nur Farah Amirah
• Format: Entrepreneurship Project
• Language: English
• Published: 2019
• Subjects: Entrepreneurship. Risk and uncertainty
• Online Access: https://ir.uitm.edu.my/id/eprint/51395/1/51395.pdf; https://ir.uitm.edu.my/id/eprint/51395/
• Institution: Universiti Teknologi Mara

The team has chosen Fazz Industries Sdn. Bhd or famously known as Fazz Kerepek located in Kampung Sungai Lang Baru, Banting for this case study. The company has been operating for 36 years producing variety of chips. The objectives of this study are to investigate issues and problems faced by the company and to make recommendations as a part of solutions to overcome the issues. This study also aimed to investigate the effects of uses of technology in company's productivity and financial achievement. In order to observe and analyse this business, the team has visited Fazz Kerepek and successfully conducted an interview with the factory manager, Encik Fazzly. From the information gathered, the team successfully determined few issues or problems with the business including inability to meet excessive demands of chips during Hari Raya festival, unavailability of agents or other branches to sell their products and few other issues. Fazz Kerepek cannot cater to high demands due to limited availability of raw materials and manpower. The company also does not have any agents selling their products or any other branches other than the one in Banting. Fazz Kerepek also has their own business, marketing and operating strategies to develop their business. As for the company analysis, two methods were used — SWOT analysis and Consumer Trend Canva. From the analysis, the team successfully outline the company strength, weakness, opportunity and threats. Overall, this case study is a success where the objectives has been successfully fulfilled and the team