ENT 530 : Case Study: Mooncake Heritage / Yang Aini Ghazali ... [et al.]

• Main Authors: Ghazali, Yang Aini, Hasan Hanif, Nasrul Ahza, Baharin, Khairun Nabiha, Mat Izam, Nurul Aqidah, Ramli, Muhammad Radhi
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Cakes. Cupcakes
• Online Access: https://ir.uitm.edu.my/id/eprint/52883/1/52883.pdf; https://ir.uitm.edu.my/id/eprint/52883/
• Institution: Universiti Teknologi Mara

Mooncake Heritage is a business that sell a variety choice of mooncake. Mooncake is a traditional dessert in China. The common mooncake usually is non halal because it contains lard, but Mooncake Heritage offer a halal mooncake. Our mooncake is baked by professionals who are well versed in creating halal mooncake so that everyone can enjoy this traditional Chinese bakery. Mooncake Heritage aim to offer its product slightly higher than competitive price to meet the expectation of the consumers. This price will be set to convince buyers that our goods are of good quality. Consumers will recognize that they have a better choice for receiving our goods.