SitX Sdn. Bhd / Muhammad Atiqullah Zulkifli... [et al.]

• Main Authors: Zulkifli, Muhammad Atiqullah, Norizan, Mohamad Izzuddin, Mohd Nizam, Muhammad Jafni Muhsin, Razali, Muhammad Aqeim, Nordin, Noraiman Syafiq, Izahar, Ilyas Yusuf
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business education; Business communication. Including business report writing, business correspondence
• Online Access: https://ir.uitm.edu.my/id/eprint/53745/1/53745.pdf; https://ir.uitm.edu.my/id/eprint/53745/
• Institution: Universiti Teknologi Mara

SitX SDN BHD is a new local company registered with Companies Commission Act (SSM) in 2020. Our company mainly involve in producing and manufactured health and wellness equipment that are suitable for people dealing with sitting in long period. Our product named is SitX ergonomic massage chair which combination between full massage chair and office chair. This product are focusing on person who searching solution on back pain due to much sitting. Massage around spine and give a relaxing towards back part is a main targeting function. To avoid the losses from buy two product with different function, this is the solution to the worker and student to keep their back relief by spending on one thing. Our business headquarter and manufacture is located on Sungai Kapar Indah, Klang, Selangor. All the management such administration, financial department and others were place in HQ building and for the marketing were placed at a few kiosk around Malaysia. The marketing strategies also planning well where our team was done a research about our competitor and how do we boost our sale to achieve the company goals. Marketing segmentation also highlighted in this business plan in order to attract the consumer as much needed to meet the sales target.