HAUSBABE Beverage & Co. / Ivan Amar Norazmin ... [et al.]

• Main Authors: Norazmin, Ivan Amar, Yunos, Muhammad Danial Hafiz, Mohd Mustapah, Nur Atiqah, Zamri, Nur Farah Izzati, Mohd Sarazin, Nur Iman Safiah, Norzam, Nur Izz Erysha
• Format: Entrepreneurship Project
• Language: English
• Subjects: Entrepreneurship. Risk and uncertainty; Business education; Business communication. Including business report writing, business correspondence
• Online Access: https://ir.uitm.edu.my/id/eprint/53764/1/53764.pdf; https://ir.uitm.edu.my/id/eprint/53764/
• Institution: Universiti Teknologi Mara

Hausbabe is a company that produce a ready-to-drink beverages. It is going to be a boom company in Malaysia especially in food and beverages industry. HausBabe is fully managed by Miss Nur Izz Erysha binti Norzam (founder of HausBabe) along with the team Ivan Amar bin Norazmin (administration manager), Nur Farah Izzati binti Zamri and Nur Iman Safiah binti Mohd Sarazin (sales and marketing manager, Muhammad Danial Hafiz bin Yunos (operational manager) and Nur Atiqah binti Mohd Mustapah (financial manager). This business offered a healthy and delicious yogurt drink in variety of flavours. Obviously, this business is going to run in food and beverages industry (F&B). Benefits gain from the product is we can boost our sales as we fulfil the customer demands. We are very sure that this drink is going to hit a huge number of demands since it is a Muslim product and customer must feel proud to support local product. Our target market is widely open to teens till baby boomers who love yogurt flavoured drink. Our price range is very affordable for those generation. This is one of the ways to build customer trust and loyalty. They surely going to fall in love with the taste of this yogurt drink. We have decided to start our business at Kuala Lumpur and specifically in Cheras. HausBabe marketing strategy is to supply our product by using a platform that suit technological change. For example, we promote our product by using website, social media and mass media. This business plan is made to serve the customer with an affordable yogurt drink as well as to fulfil the demand needs. This business arrangement also work as direction as this business is most likely have a huge chance and possible to develop a successful business in the industry. In this way, we can persuade banker, investor, shareholders to attract their support for the growth of our business.