FuzzyBubble Enterprise / Norzulaika Mohd Hafizar ... [et al.]

• Main Authors: Mohd Hafizar, Norzulaika, Mohd Nazri, Aliyah Faqihah, Muhd Nizam, Nuriffah Safrani, Norhisham, Nor Atyrah Syuhadah, Azman, Ain Syuhada
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Planning. Business planning. Strategic planning; Business; Success in business; Business communication. Including business report writing, business correspondence; Clothing manufacture
• Online Access: https://ir.uitm.edu.my/id/eprint/54109/1/54109.pdf; https://ir.uitm.edu.my/id/eprint/54109/
• Institution: Universiti Teknologi Mara

FuzzyBubble Enterprise is a company established prior to offers 24 hours self laundry service for public use. Our main objective is to come up with easy and fast initiatives for everyone who has tight schedule that may halt them from doing daily clothes wash. This service is also promoted in conjuction to follow up with today’s technological advance where people look for something new, fast track and modernized. To describe the business concept of FuzzyBubble Enterprice is though we provide the typical unique of other laundry service, we take this chance to stand out more by adding up some other facility that other laundry does not include in their premises. In order to enhance the quality services and give satisfaction to customers of FuzzyBubble Entreprise, our operation team has set up to ensure the use of high quality equipments and machineries to run this business. This includes the provision of the laundry machine itself, drier, vending machine, inclusion of free wifi and some more others. As a developing entrepreneur, our team also make sure to allocate affordable cleaning facility so that our service output could reach its quality standard and make it profitable to both customers and the owners behalf. The next expect is how FuzzyBubble Enterprise’s team set up the market potential or target market. The key point to this matter is the location of our premise. Out of many other location, Bandar Puncak Alam is the finalized decision for FuzzyBubble Enterprise first ever business location. Based on quick observation from existing laundry services, we conclude that most people who use this service are those who has tight schedule especially students who sometimes involved in extracurricular activities or those who are just cannot find the right time to wash their clothes. From this observation, we decides to target on the adults and students community as the locality is close to Universiti Teknologi MARA Puncak Alam house rental area. In terms of competitive advantage, our laundry service is expected to allocate most affordable price per usage of washing machine with inclusion of detergent and softener for customers use. Besides, FuzzyBubble Enterprise does not provide cleaning service solely but also value of comfort where students or other community could benefits. It is the facility such as free wifi, vending machine for drinks, comfortable seat and table sets for them to maybe use to finish their task while waiting for their cleaning to be done. By means, our premise does not only focus on the laundry cleaning service solely but also prioritize our valued customers satisfaction.