Food and Service Products Company / Ahmad Kusyaryman Kamaruddin

The manufacturer of Brahim’s products, Dewina Food Industries Sdn Bhd was founded in 1986 by it’s Managing Director, Datuk Haji Ibrahim bin Haji Ahmad Badawi, a former university lecturer and specialist in food and agricultural consultancy and research, together with Mr. Tatsunobu Abe, a Japanese En...

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Bibliographic Details
Main Author: Kamaruddin, Ahmad Kusyaryman
Format: Entrepreneurship Project
Language:English
Published: 2020
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/54436/1/54436.pdf
https://ir.uitm.edu.my/id/eprint/54436/
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Institution: Universiti Teknologi Mara
Language: English
Description
Summary:The manufacturer of Brahim’s products, Dewina Food Industries Sdn Bhd was founded in 1986 by it’s Managing Director, Datuk Haji Ibrahim bin Haji Ahmad Badawi, a former university lecturer and specialist in food and agricultural consultancy and research, together with Mr. Tatsunobu Abe, a Japanese Entrepreneur. In its initial years of operation, DFI was better known as a supplier of military rations to regional armies and the United Nations Peacekeeping Forces, due primarily to the unique features of its retort pouch products. Brahim’s gradually gained steady commercial market presence and strong brand awareness within Malaysian and regional markets. Production capacity was increased to meet growing demands.